• Concord or 301 (which one is more suitable for website redirection)
• What is Concord?
• What is 301?
• Which one is more suitable for website redirection, Concord or 301?
• Summary

Concord or 301 (which one is more suitable for website redirection)

In website operation, there are often Encounter a situation where website redirection is required. Website redirection refers to the process of forwarding an access request from one web page to another web page. Commonly used redirection methods include Concord and 301. So, which one is more suitable for website redirection, Concord or 301? This article will discuss the definition, characteristics and usage scenarios.

What is Concordia?

Concord is a temporary redirection method that temporarily transfers the webpage requested by the user to another webpage, but the search engine will continue to retain the index of the original webpage. The status code for Concord redirects is 302 or 307.

The characteristics of Concord redirection are:

• Temporary: Concord redirection is temporary. When the user visits the original page again, When the page is redirected, the request will be resent to the original page instead of the new page after redirection.
• Retain the original index: The search engine will continue to retain the index of the original web page, even if the user visits the new web page after redirection.

Concord redirection is suitable for the following scenarios:

• Temporary website maintenance: When the website needs temporary maintenance, you can use Concord redirection to forward user requests to a temporary page to inform users that the website is under maintenance.
• AB testing: When conducting AB testing, you can use Concord redirection to forward some user requests to a new page to test the effect of the new page.

What is 301?

301 is a permanent redirection method that permanently transfers the webpage requested by the user to another webpage, and the search engine will transfer the index of the original webpage to the new webpage. The status code for a 301 redirect is 301.

The characteristics of 301 redirection are:

• Permanence: 301 redirection is permanent. When the user visits the original page again, web page, the request is sent directly to the new web page after redirection.
• Transfer index: The search engine will transfer the index of the original web page to the new web page to improve the search results of the new web page.Ranking among results.

301 redirection is suitable for the following scenarios:

• Website changes URL structure: When the website needs to change the URL structure, you can use 301 redirection to transfer the old URL to the new URL and keep the search engine indexing the website.
• Website merger or relocation: When a website needs to be merged or relocated, 301 redirects can be used to transfer access requests from the original webpage to the new webpage, keeping users and searches Engine access to the website.

Which one is more suitable for website redirection, Concord or 301?

Concord and 301 redirection have their own characteristics and usage scenarios. Which method to choose needs to be decided based on specific needs.

If it is a temporary redirect, such as temporary website maintenance or AB testing, you can choose Concord redirect. Concord redirection will not affect search engines' indexing of the original web page. Users can directly request the original web page when they visit it again.

If it is a permanent redirection, such as the website changing the URL structure or the website being merged and relocated, it is recommended to choose 301 redirection. A 301 redirect will tell the search engine that the original web page has been permanently transferred to the new web page. The search engine will transfer the index of the original web page to the new web page and improve the ranking of the new web page in the search results.

Summary

Both Concord and 301 are commonly used website redirection methods. Which method to choose needs to be decided based on specific needs. Concord is suitable for temporary redirects and will not affect search engines' indexing of the original web page; 301 is suitable for permanent redirects and will tell search engines that the original web page has been permanently transferred to the new web page.

When redirecting a website, you need to pay attention to setting the correct status code and target URL to ensure that the redirection effect is as expected. At the same time, it is also necessary to update the internal and external links of the website in a timely manner to avoid dead links or invalid links.

Through the reasonable use of concord and 301 redirects, the user experience and search engine ranking of the website can be improved, bringing more opportunities for the development of the website.