Why is Carrefour called Carrefour (origin and origin)

Carrefour is a world-renowned supermarket chain brand, and its name is a household name in many countries. However, have you ever wondered why Carrefour is called Carrefour? What is the origin and origin of this name? In this article, we take a closer look at the origins of the Carrefour name and reveal the story behind it.

1. The Origin of Carrefour

The origin of Carrefour can be traced back to France in the 1950s. At that time, France was in a period of economic recovery and consumption upgrading. Against this background, a French entrepreneur named Gilbert de Proust (Gérard Mulliez) began to think about how to start a large retail supermarket chain to meet people's growing shopping needs.

In 1958, Gilbert De Proust founded Carrefour's first store in Lille, northern France. At that time, Carrefour quickly attracted the attention of consumers with its low prices, large supply and self-service shopping. In Carrefour's business philosophy, he emphasized "the happiness and well-being of the family", so he named the supermarket "Carrefour", which means "the happiness and well-being of the family".

2. The origin of the name Carrefour

The name Carrefour originated from French and was originally the transliteration of "Leclerc". And "Leclerc" is the surname of the founder Gilbert De Proust. However, since this surname is very common in France, in order to avoid confusion and legal problems, Gilbert de Proust decided to transliterate his surname into the Chinese character "乐福" of "Leclerc" and add "家" in front of it. The meaning of the word formed the name "Carrefour".

The name Carrefour is not only a trademark, but also a cultural symbol. It represents the happiness and well-being of the family and conveys Carrefour’s core values ​​as a supermarket brand. Through this name, Carrefour hopes to provide consumers with a pleasant shopping environment that meets their various needs and makes them feel the warmth and happiness of home.

3. The influence of Carrefour’s name

Carrefour’s name has had a wide-ranging impact on a global scale. With the expansion of Carrefour, its name gradually became well-known and became one of the synonyms of the supermarket industry. Carrefour's name is not just a trademark, but also a reflection of brand image. It represents the happiness and well-being of the family and conveys the core concept of Carrefour as a supermarket brand.

Carrefour’s name also reflects the company’s business philosophy and values. Carrefour has attracted a large number of consumers with its low prices, large supply and self-service shopping, and has become their first choice for shopping. Carrefour's success lies not only in its business model, but also in its sensitivity to consumer needs and timely response to market changes.

4. The inspiration of Carrefour’s name

The name of Carrefour has brought us some inspiration. First of all, a good name can help a company establish its brand image.Deliver core values. The name Carrefour gives consumers a sense of intimacy and trust, making them more willing to choose Carrefour as their first choice for shopping.

Secondly, a good name should match the company's business philosophy and product features. Carrefour's name reflects its business philosophy and product features, making it easier for consumers to understand and accept it. When choosing a name, companies should consider their positioning and target audience and choose a name that fits them.

Finally, a good name should be unique and recognizable. Carrefour's name is unique and easily identifiable, making it stand out from the competition in the market. When choosing a name, companies should avoid using names that are similar to those of their competitors to avoid confusion and misunderstanding.

To sum up, Carrefour's name "Carrefour" is transliterated from the founder Gilbert De Proust, which means the happiness and well-being of the family. The name is not just a trademark, but also a reflection of Carrefour's core values ​​as a supermarket brand. The name of Carrefour has brought us some inspiration. A good name can help a company establish a brand image, convey core values, match the company's business philosophy and product features, and be unique and recognizable. The name Carrefour has had a wide impact around the world and has become one of the synonyms of the supermarket industry. Whether in France or other countries, when it comes to Carrefour, people can think of family happiness and well-being.