Is eLong owned by Ctrip (Analysis of the relationship between Ctrip’s brand elong)

Is elong owned by Ctrip? This is a common question. Many people are not clear about Ctrip’s brand relationships. In this article, we will conduct a detailed analysis of eLong, a brand owned by Ctrip, to help readers better understand the relationship between the two brands.

1. The relationship between eLong and Ctrip

Elong is China’s leading online travel service provider, while Ctrip is the world’s leading online travel service provider. While both have a strong presence in the online travel space, they are not the same company. In fact, eLong is a subsidiary of Ctrip and is controlled by Ctrip.

2. Ctrip’s controlling stake in eLong

Ctrip officially acquired eLong in 2011 and became its controlling shareholder. This means that Ctrip has greater influence and control over eLong. However, eLong still retained a certain degree of independence after the acquisition, continuing to exist as an independent brand and maintaining its own independent operating team.

3. The partnership between eLong and Ctrip

Although eLong is a subsidiary of Ctrip, they do not operate completely independently. There is a close cooperative relationship between eLong and Ctrip. Elong provides users with hotel booking services through Ctrip's platform and shares travel resources and information with Ctrip. This partnership allows users to find elong’s hotel booking services on the Ctrip platform, while also providing elong with a broader market and user group.

4. Brand positioning and differentiation of eLong and Ctrip

Although eLong and Ctrip have a close relationship partnerships, but they differ in terms of brand positioning and differentiation. As the world's leading online travel service provider, Ctrip pays more attention to the international market and overseas travel services. Elong, on the other hand, focuses more on the domestic market and provides domestic hotel booking services. This differentiated brand positioning enables eLong and Ctrip to better meet the needs of different users.

5. Summary

To sum up, eLong is a subsidiary of Ctrip and is controlled by Ctrip. Despite this, eLong still maintains a certain degree of independence and maintains a close cooperative relationship with Ctrip. Elong and Ctrip have different brand positioning and differentiation, but they are jointly committed to providing users with high-quality online travel services. Whether in the domestic market or the international market, eLong and Ctrip play an important role and provide users with a variety of travel options.

When choosing travel services, users can choose eLong or Ctrip based on their needs and preferences. No matter which brand they choose, users can enjoy high-quality service and a convenient booking experience. I hope that through the analysis of this article, readers will have a clearer understanding of the relationship between eLong and Ctrip, and can better use them to bring convenience and happiness to their travels.