Why is Luckin Coffee called Luckin (brand origin and founder story)

Ruixing Coffee is a high-profile coffee chain brand today. Its name "Luckin" has attracted a lot of consumers. of curiosity. In this article, we will explore why Luckin Coffee is called Luckin, as well as the origin of the brand and the story of its founder.

1. Brand Origin

Founded in 2017, Luckin Coffee is a coffee chain brand headquartered in China. Its name "Luckin" comes from the English name "Luckin Coffee". So why was this name chosen?

1.1 The meaning of Luckin

The name "Luckin" has an auspicious meaning in Chinese. The word Rui means good luck and auspiciousness, while Xing means luck and happiness. Luckin Coffee hopes to bring good luck and happiness to customers by providing them with high-quality coffee and services. The name also expresses Luckin Coffee’s desire to become a part of customers’ lives and bring them wonderful experiences and emotional resonance.

1.2 International Image

The founders of Luckin Coffee hope to build the brand into an international image coffee brand. Therefore, they chose an English name as the brand name to better convey the brand's international concept. The founder of Luckin Coffee believes that a good brand name should be concise and easy to remember, and at the same time have international characteristics, so as to better attract the attention of consumers.

2. Founder’s Story

The founders of Luckin Coffee are a group of young people full of love and passion for coffee. They hope to change Chinese people’s perception and consumption habits of coffee by establishing Luckin Coffee. The following is the story of the founder of Luckin Coffee:

2.1 Lu Zhengyao

Lu Zhengyao is one of the founders of Luckin Coffee. He once served as senior vice president of Huawei. While working at Huawei, Lu Zhengyao deeply realized the potential and opportunities of the Chinese coffee market. He believes that through innovative business models and high-quality coffee, the monopoly of traditional coffee chain brands can be broken.

2.2 Zhou Jianfeng

Zhou Jianfeng is another founder of Luckin Coffee. He has worked in well-known investment banks such as Morgan Stanley and Goldman Sachs. Zhou Jianfeng has accumulated rich experience and network resources in the financial industry. He believes that the development prospects of China's coffee market are very broad. Therefore, he decided to co-found Luckin Coffee with Lu Zhengyao and provide it with strategic and financial support.

2.3 Common Dream

Lu Zhengyao and Zhou Jianfeng share a common dream, which is to change Chinese people’s perception and consumption habits of coffee. They hope that through Luckin Coffee’s innovative model and high-quality coffee, more Chinese consumers can enjoy authentic coffee culture. They believe that only by continuously innovating and improving quality can they gain a foothold in the highly competitive market.

3. The Development of Luckin Coffee

Since its establishment, Luckin Coffee has achieved remarkable development achievements. The following is the main development history of Luckin Coffee:

3.1 Online and offline integration

Ruixing Coffee has broken the business model of traditional coffee chain brands through the online and offline integration model. Customers can place orders through the mobile APP and choose self-pickup or takeout delivery. This innovative model not only improves customer convenience, but also saves costs, allowing Luckin Coffee to provide high-quality coffee at more favorable prices.

3.2 Rapid expansion

Luckin Coffee is expanding across China at an alarming rate. So far, Luckin Coffee has opened thousands of stores across the country and has become one of the largest coffee chain brands in China. Luckin Coffee’s rapid expansion is due to its strong financial strength and high-quality products and services.

3.3 Brand Influence

With its unique brand image and high-quality products, Luckin Coffee has quickly won the love and reputation of consumers. Luckin Coffee’s brand influence continues to expand and it has become one of the leaders in the Chinese coffee market. The success of Luckin Coffee is inseparable from the efforts and wisdom of its founders. They built this high-profile coffee brand with their keen market insights and innovative business concepts.

Conclusion

Luckin Coffee is a coffee brand with innovation and quality as its core. Its name "Luckin" means good luck and happiness, and embodies Luckin Coffee's vision to bring wonderful experiences and emotional resonance to customers. The founders of Luckin Coffee have changed Chinese people’s perception and consumption habits of coffee through innovative business models and high-quality products. Their stories inspire more young people to start their own businesses and pursue their dreams. The success of Luckin Coffee is the crystallization of their wisdom and hard work, and is also a microcosm of the development of the Chinese coffee market.